The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually ...

And the story of how the branding went down is wild… Jr., Josh and their other friends were all from Mooresville, North Carolina, and they called themselves the Dirty Mo posse. It just so happened ...

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