I started Cupcakes and Cashmere out of boredom ... I don’t know if people would want to see me in my pajamas, so I make sure that the content that is going up on the site is truly aspirational.

It’s been more than a decade since Emily Schuman combined her love of fashion, food, and beauty to create the popular fashion and lifestyle blog-turned-brand, Cupcakes and Cashmere. Over the ...

Cupcakes and Cashmere, the unapologetically feminine lifestyle blog run by Emily Schuman, which some readers may remember from the early days the Internet’s fashion blogs (it’s been around ...

She responded to the “Pull Up or Shut Up” campaign for anti-racism advocacy, and she wrote in 2020: The cupcakes and cashmere brand was inherently founded on my white privilege. I didn’t ...

I write about consumer brands. Emily Schuman is one of the original fashion bloggers, having launching Cupcakes and Cashmere in 2008, and has since grown the blog into an aspirational, girl-next ...

If you buy something, we may earn an affiliate commission. Cupcakes and Cashmere's Emily Schuman makes people happy. She inhabits a world chock-full of pretty things, impeccable style, adorable ...