I started Cupcakes and Cashmere out of boredom ... I don’t know if people would want to see me in my pajamas, so I make sure that the content that is going up on the site is truly aspirational.

It’s been more than a decade since Emily Schuman combined her love of fashion, food, and beauty to create the popular fashion and lifestyle blog-turned-brand, Cupcakes and Cashmere. Over the ...

I write about consumer brands. Emily Schuman is one of the original fashion bloggers, having launching Cupcakes and Cashmere in 2008, and has since grown the blog into an aspirational, girl-next ...

If you buy something, we may earn an affiliate commission. Cupcakes and Cashmere's Emily Schuman makes people happy. She inhabits a world chock-full of pretty things, impeccable style, adorable ...

the good news is that luxury loungewear can be achieved on a smaller budget. open image in gallery Rosie For Autograph, Pure Cashmere Long Sleeve Pyjama Top, £150 and Pyjama Bottoms, £99 ...