From personal logos to custom accessories like shoes, bags, and warm-up gear, these are some of the best personalized touches we’ve spotted in Paris this year.

After joining PUMA in 2024, Tyrese Haliburton and the brand officially unveiled the PUMA Hali 1 before Game 1 of the NBA ...

Just hours ahead of tip-off from Oklahoma City's Paycom Center, PUMA introduced Haliburton's first signature shoe. Called the Hali 1, they're a low-cut fit featuring Haliburton's personal logo on the ...

A 1v1 basketball showdown where the winner takes home a pair of custom shoes. Haley on Trump call with Putin: ‘A backhanded ...

South Carolina great A'ja Wilson's new Nike signature shoes sell out in minutes. Her father Roscoe Wilson says the success of ...

Kevin Garnett praises Sabrina Ionescu's generous gesture to Kelsey Plum's rookie teammate Sarah Ashlee Barker.

Dawn Staley has long been a towering figure in women's basketball, and while her record on the court speaks volumes-475 wins, three NCAA championships, and seven Final Four appeara ...

The pair of custom Kobe sneakers were gifted to Staley by Vanessa Bryant as a token of appreciation for her pivotal role in ...

South Carolina women's basketball head coach Dawn Staley shared her gratitude to late NBA legend Kobe Bryant's wife, Vanessa Bryant, on social media.

Dallas Mavericks guard Kyrie Irving's ANTA basketball shoes are dropping in the "Triple Black" colorway for BETX weekend.

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes during UF games?

Reebok announced in April that Reese had signed a multi-year extension, making her the second WNBA athlete to have a ...