The hottest new name in the golf scene draws upon its rich heritage to create a golf sneaker with the Bryson Dechambeau seal ...

OrbitsEdge and Copernic Space send AI computer to space to design shoes, exploring economic opportunities in orbit.

Swerve Strickland received a custom version of Allen Iverson’s Reebok Answer 3 shoe inspired by his Killmonger gear at AEW Dynasty.

Cowboys receiver CeeDee Lamb is only the second active NFL player with his own custom Nike cleats, joining the Eagles’ Saquon ...

SHOPPING: Sofia Richie's secret to all-day comfort and style? These Reebok sneakers. Stylish, insanely comfy, and affordable at only $75-get yours now before they sell out!

THE co-founder of Reebok has partnered with a 25-year-old entrepreneur to launch the first commercially available AI designed 3D printed shoe. Joe Foster set up the iconic footwear and clothing ...

Reebok co-founder Joe Foster and entrepreneur Ben Weiss unveil Syntilay, the world's first AI-designed shoe. Combining AI-generated patterns with 3D printing, the exclusive $149.99 shoe is custom ...

With one of Reebok’s most iconic designs reaching its 40th anniversary, the iconic brand was bound to pull out all the stops to celebrate. Along with Japanese streetwear label WACKO MARIA, Reebok is ...

Angel Reese debuted the Reebok Engine A last WNBA season, the athletic brand’s first performance basketball shoe release since the early 2010s. Next month, Reebok will finally release the sneaker to ...

Joining Weiss and Syntilay as an adviser is 89-year-old Joe Foster, who co-founded shoe titan Reebok alongside his brother Jeff in 1958. Foster says he sees a lot of himself in the young ...

Smith's custom Reebok Answer IV cleats are a direct nod to an iconic picture of Iverson wearing an Eagles jersey before a game in the 2001 NBA Finals.