An icon in the shape of a lightning bolt. Impact Link. Save Saved Read in app ... Customer engagement, at its core, is a conversation between a business and its target audience.

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

This new focus on customer outcomes has repercussions throughout the organization, not just at the point of engagement with the customer. As we elaborate in the d·book: In the XaaS model, the vendor ...

Customer engagement involves building relationships with customers at every touch point. Here is an ultimate guide on what it means, metrics, examples and more.