Done right, customer journey orchestration eliminates the “Dory effect.” It allows the kind of personalization that leads to ...

This is why building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey. So, how exactly are ...

The humble receipt can give brands new ways to tailor communications with their customers, as Longchamp is discovering.

By responsibly harnessing the power of AI to interpret complex datasets, marketers can deliver tailored experiences that ...

Improving customer experience (CX) is up from the third slot in ... To break through, consider adopting the language of journey management, embrace increasingly available tooling and infuse journey ...

And that is the intersection of business and design... where customer journey-mapping comes in to help you understand your audience and better tailor your strategy to their needs. At its core, ...

“In a real-time economy, our clients can’t afford to wait for post-interaction reports,” said Prabhjot Singh, Chief Digital Officer at iQor. “Insights iQ gives them the visibility to make better ...

The availability of product is just one way in which an inventory management system attempts to create customer satisfaction. A comprehensive understanding of the impact of inventory control on ...

Tina Houkamau was fired when her employers at Waste Management found out she had been allowing a customer to dump its waste in exchange for beer. Photo / NZME A team leader at a waste management ...