Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

But now scammers are taking advantage, creating fake customer service accounts to try to steal your information. The Better Business Bureau just issued *** new warning and sent us some real examples.

The B2B SaaS customer journey is complex ... based on hundreds of customer interviews across dozens of accounts, indicates most B2B customers value regular check-ins from their vendors—and ...

BBB reminds consumers to use extra caution when publicly posting on social media to resolve an issue with a business.

The Better Business Bureau is reminding consumers to use extra caution when publicly posting on social media to resolve an issue with a business.

Wells Fargo just can't get past its fake account scandal. On Thursday, the bank acknowledged it had created more bogus customer accounts than previously estimated. An outside review discovered ...

More than 2 million deposit and credit card accounts may have been created without customer authorization ... Angeles Times investigation into the fake accounts. "Consumers must be able to ...