Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

A cybersecurity expert and communication strategist, David Ogunsuyi, in partnership with global martech leader, Netcore Cloud ...

CXA enhances personalization. Customer experience automation uses real-time data and AI to deliver personalized, relevant experiences across multiple touchpoints. Scalable customer journeys.

Social listening tools like Hootsuite or Brandwatch make it possible. • Customer Journey Mapping Software: Tools like Adobe Experience Cloud or Totango help you visualize every step, from that ...

Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better ...

Startup Success Stories Discover unconventional problem-solving methods that have propelled startups to success. This article ...

One of the biggest challenges the retail sector faces is bridging the tech-business gap and ensuring tech investments align ...

Nokia has successfully implemented AI tools to improve its travel and expense programme, leading to time savings, quality ...

Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in ...