Closing the digital gap in convenience retail means offering technology solutions that support mom-and-pop shops, not ...

Customer journey maps have emerged as a strategic tool to better model–and maximise–player lifetime values, Uplatform's Dina ...

A cybersecurity expert and communication strategist, David Ogunsuyi, in partnership with global martech leader, Netcore Cloud ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

Retaining customers is more difficult (and more critical) than ever. But retention isn’t just about getting customers to ...

For example, customer journey mapping tools allow businesses to visualize how customers move across different channels, pinpointing moments where friction or confusion may arise. Automation and ...

As part of Inside Housing’s CPD offering, watch the full webinar at the end of this article in association with Switchee, ‘Customer journey mapping – how to improve ... experience – is becoming a ...

Distinct buyer journey stages represent the customer’s mindset and decision-making process. An effective way to utilize sales software like a CRM system is to map out this process to create ...

Customer journey mapping has grown in popularity over the ... Despite the best efforts of hundreds of software vendors and consultants, a customer journey is: NOT a marketing campaign NOT a ...

Journey mapping tools help improve how customers experience government ... but really what agencies want to do is improve the turnaround time,” Spirko says. “A customer journey is that time until they ...

Sentiment analysis tools allow you to understand free-form text feedback ... For more on how to map the customer journey, download Qualtrics' The Ultimate Guide to Customer Journey Mapping ...