Customer journey maps have emerged as a strategic tool to better model–and maximise–player lifetime values, Uplatform's Dina ...

As AI reshapes search and customer journeys, learn how to optimize your local presence for visibility in 2025.

Understanding the buyer’s journey is not just beneficial—it’s essential. The manufacturing industry, once driven primarily by face-to-face sales and traditional marketing, has undergone a digital ...

The Air India group is in the middle of its five-year transformative journey called Vihaan.AI, which commenced in September ...

Enterprise software provider introduces agentic AI-powered marketing platform designed to deliver personalized customer ...

For B2B marketers, customers expect seamless digital experiences that respect their preferences while providing smoother, ...

Fore Group’s refreshed brand identity, which was also developed by So Interactive, laid the groundwork for the new site. The ...

Faced with the ongoing challenge of reducing churn and increasing retention, video platforms have realized that customer acquisition alone isn't enough and nor is aggressive pricing. What's really ...

It’s no surprise that 88% of customers believe the experience a company provides is just as significant as the products ...

These groundbreaking treatments offer new hope for patients to live longer and healthier lives. But ensuring patients benefit ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...