Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

After years of climbing premiums, price hikes, and shrinking discounts, the auto insurance world may finally be tilting back ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Loyalty is emerging as the most important element of business strategy that will drive ...

In reality, loyalty as we know it is primarily a financial discounting model, and I believe that the pursuit of long-term brand loyalty, as we might have previously understood it, will be ...

65% of a company’s business comes from existing customers, it costs 5X more to acquire a new customer than it does to retain a returning one, and more brand loyalty statistics.

From theft to scanning errors, chains retailers are running into headaches with self-checkout after rolling out the technology aggressively over the last decade.

Customer loyalty programs incentivize customers to engage with and support their favorite brands, and brands can interact with them as individuals. Business Insider Subscribe Newsletters ...

The loyalty paradox. For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions of consumers proudly wear their favorite sneaker ...

To help, 15 members of Fast Company Executive Board discuss what it takes to build a loyalty program that drives not only sales, but genuine customer engagement. 1. PERSONALIZE REWARDS WITH EMAIL ...

Quality. Convenience. Service. All are completely within your control as a brand, and all are foundational building blocks of customer satisfaction and loyalty. Earning loyalty through personalization ...

Successful loyalty programs prompt desirable customer behaviors, keep people engaged, and generate a high ROI. Underperforming programs suffer from issues such as poor economics, lack of customer ...