Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Loyalty is emerging as the most important element of business strategy that will drive ...

With loyal customers proving more receptive to upsell and cross-sell opportunities, customer loyalty should be a top priority for all B2B sellers, especially in a challenging economic environment.

65% of a company’s business comes from existing customers, it costs 5X more to acquire a new customer than it does to retain a returning one, and more brand loyalty statistics.

The loyalty paradox. For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions of consumers proudly wear their favorite sneaker ...

When it comes to protecting their trip, consumers value purpose, not just coverage for losses, wrote Bain & Company in its recent report, Customer Behavior and Loyalty in Insurance: Global Edition ...

Quality. Convenience. Service. All are completely within your control as a brand, and all are foundational building blocks of customer satisfaction and loyalty. Earning loyalty through personalization ...