At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers.

While many small businesses strive to maintain a good relationship between customers and management, there are times when such relationships can prove to be a disadvantage. To minimize problems, a ...

Customer relationship management (CRM) providers have tailored their offerings for the small business market, providing software-as-a-service options, integration with other technologies ...

Social media and customer relationship management (CRM) experts share their tips for how organizations can leverage social media to improve customer engagement. In today’s hyper social world ...