Crises are inevitable, whether due to cyber-attacks, power outages or something else unexpected. To me, building resilience ...

In 2013, an inventor named Jamie Siminoff appeared on the hit TV show, Shark Tank, hoping to land an investor for his company. He pitched his idea for a video d ...

“We made a big bet on new inventory and we’ve already seen higher customer engagement and retention. I believe that Rent the Runway’s momentum and customer loyalty is back." Our historic ...

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Loyalty programs, subscriptions, VIP, memberships, winback email campaigns and discount codes — and even customer accounts that store payment info — are all examples of retention marketing in action.

It affects everything from brand reputation to employee morale, customer retention, and ultimately, your bottom line. When businesses fail to prioritize CX, the financial consequences can be ...

Before exploring customer retention, it’s key to remember there’s no silver bullet—staying competitive still requires ongoing R&D, product improvement, innovation, marketing, and brand building.