A lot of the time as brand specialists all that we ever think about; is selling more, getting more engagement, more views, ...

Customer retention refers to the percentage of customer relationships that, once established, a business is able to maintain on a long-term basis. Customer retention is a simple concept—happy ...

With the burst of SaaS companies, products and digital marketing avenues, most growing firms have found themselves in a conundrum on how to balance customer acquisition and customer retention efforts.

However, many brands don’t understand social media’s vital role in customer retention. A well-thought-out social media marketing strategy helps increase customer retention by building trusting, loyal ...

By focusing on delivering exceptional value at every touchpoint, smaller businesses can turn customer retention into a key competitive advantage. Customer retention holds particular significance ...

A well-planned loyalty program can certainly help customer retention for a period ... crafting one for a limited run or creating a small sample group can help mitigate losses while testing ...

Even by conservative estimates, retention is a powerful mechanism for growth. As companies face greater pressure to grow both quickly and responsibly, we are placing more value on customer ...

So what then does the newly released J.D. Power and Associates 2012 Customer Retention Study say about the automotive brands and their ability to sell the same customer another car. For starters ...

Customer retention and business development are central to successful managing through a downturn. Economic downturns can wreak havoc on businesses. As a business owner or manager, it’s ...