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Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, ...

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Customer preference testing is a great starting point, but layers must be added on. He recommended TURF (Total Unduplicated ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.