Percepta, a customer experience (CX) leader purpose-built for the automotive industry, is celebrating 25 years of transforming customer engagement for premiere car brands ...

Here are Salesforce's three best practice recommendations for every organization integrating AI into their service approach.

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

Customers notice the cracks between your teams. The solution: align internally to reduce friction, earn trust and grow ...

Shelley Walsh interviews Cindy Krum on Google’s AI-first future, where journeys matter more than queries, and ads are still ...

Personalisation and customer choice We selected high-impact moments within the journey to personalise the experience, ensuring that each subscriber receives relevant recommended actions that deepen ...