Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

One of the biggest challenges the retail sector faces is bridging the tech-business gap and ensuring tech investments align ...

This shift means that organizations can no longer afford to treat customer experience as an afterthought. Companies that ...

When sellers prioritize the buyer, providing information and experiences that buyers value, meetings and ... groups throughout their entire journey: 1. Marketing and Sales must align on the best ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

Many companies adopt product ways of working but keep outdated funding. Modernize your approach to empower teams and drive ...

In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms.

LTIM #CYENS — LTIMindtree [NSE: LTIM, BSE: 540005], a global technology consulting and digital solutions company, has announced the opening of its Digital Innovation Hub at the Research and Innovation ...

Clearly understanding customer’s needs, and then making efforts to always prioritise customer requirements Create a customised map ... value-based contracts, and using omnichannel marketing ...

PRNewswire/ - Insightly, a leading provider of modern, scalable CRM solutions for growing businesses, today announced ...

Rahaman’s work offers not just innovation—but a roadmap for ethical, inclusive, and scalable technology leadership.