Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

In today’s fast-paced, digitally-driven world, a successful marketing campaign is about more than just bright visuals and clever taglines; it’s about providing quantifiable value, building real ...

This shift means that organizations can no longer afford to treat customer experience as an afterthought. Companies that ...

When sellers prioritize the buyer, providing information and experiences that buyers value, meetings and ... groups throughout their entire journey: 1. Marketing and Sales must align on the best ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

In Africa, digital transformation is often misunderstood as adopting new tools or platforms. But Yaw Dwomoh, CEO of AdHive, ...

Many companies adopt product ways of working but keep outdated funding. Modernize your approach to empower teams and drive ...

The collaboration will see OpenAI’s multimodal capabilities - which can interpret text, audio, video and diagrams - integrated into SIA’s customer ... on innovation and digital leadership.

Are you still using sales funnels to map your marketing to customer journeys ... providing value. But, before we can get into why and how lifecycle marketing works with the modern buyer's journey, we ...