In this post, we share insights from a panel discussion with CPG industry experts, Cristina Marinucci (Mondelez) and Melda ...

Retaining customers is more difficult (and more critical) than ever. But retention isn’t just about getting customers to ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

Growth Positioning Strategies provide a framework to help B2B marketers create responsive customer journeys that continuously ...

This shift means that organizations can no longer afford to treat customer experience as an afterthought. Companies that ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Advice for consumer brand leaders in CX, marketing, and digital business on how to navigate rapidly evolving economic and ...

If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. The post ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Whyte & Mackay has partnered with Adaptive Surveys, a specialist surveying company with offices in Aberdeen and Glasgow, to create a 3D ‘digital twin’ of its Jura ... and log more than 1.5bn data ...