Retaining customers is more difficult (and more critical) than ever. But retention isn’t just about getting customers to ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

This shift means that organizations can no longer afford to treat customer experience as an afterthought. Companies that ...

Over my forty years or so in and around dealing rooms and financial markets, I have heard many theories as to how to approach that problem and have settled on a process that has worked for me.

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Advice for consumer brand leaders in CX, marketing, and digital business on how to navigate rapidly evolving economic and ...

If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. The post ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

24 Apr 2025 TCS Sponsored Marathons Generate $2.25 Billion for Local Economies and Spark $279 Million in Donations to Charity; Boosts the TCS Brand Globally 24 Apr 2025 Accelerating India: TCS ...

Whyte & Mackay has partnered with Adaptive Surveys, a specialist surveying company with offices in Aberdeen and Glasgow, to create a 3D ‘digital twin’ of its Jura ... and log more than 1.5bn data ...

The collaboration will see OpenAI’s multimodal capabilities - which can interpret text, audio, video and diagrams - integrated into SIA’s customer ... on innovation and digital leadership.