Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

It is difficult to develop a simple, yet strong logo to display on a billboard and a business card. Complex designs may work on a grand scale, but may contain too much detail for a small display.

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

There’s a lot to memorize these days. But even making a fuzzy note in your brain of changes to major services can help you ...

Corporate retailers like Target have gotten flack for their half-hearted Pride collections. Here are some ethical brands to ...

SYRACUSE, N.Y. — The Small Business Administration for the Upstate New York District gave recognition to several small businesses and business owners for the Upstate New York Small Business ...

EXCLUSIVE: As the Small Business Administration (SBA) kicked off "Small Business Week" on Monday, SBA Administrator Kelly Loeffler spoke to Fox News Digital about the work she has done at the ...

Barc-ee's logo is pretty cute. It's pink with a little smiling dog driving a convertible. Their business is basically a hangout for ... Being that Barc-ee's is a small mom and pop, they most likely ...

Languages: English. You can get in touch with Hugh by emailing [email protected] Panic is currently gripping the American small business community, with owners expressing fear that the latest ...

Thousands of workers have been laid off at the Department of Health and Human Services and now we can include in that the dismantling of HHS' Office of Small and Disadvantaged Business Utilization.

President Trump vowed to aid entrepreneurs by reducing taxes and slicing red tape. But some owners say other policies have put them at a disadvantage. By Lydia DePillis It was a bad week for Ben ...