As a queer child in the early 2000s, I never fitted in with the hyper-masculine world of Action Man. But in the gender-nonconforming Pokémon universe, I found safety ...

Behind Pop Mart shares’ 200% surge is its most marketable mascot, a toothy elf-like plushie. Whats more? It’s also behind the ...

The fuzzy critters with pointy ears have become a viral sensation. They’ve even caused a fight or two to break out.

ViVi, LiLi, GiGi, and ZuZu are ready to join the plush squad. This wide-eyed lineup of baby doll plushies is as adorable as it is sassy. Dressed in cozy, colorful onesies, the dolls bring some big ...

Berkshire Hathaway tapped into the viral toys’ popularity through its investment in Alleghany Corporation, the parent company ...

Pokemon fans can grab new exclusive Squishmallows plush toys themed after Torchic and Pikachu at the Pokemon Center.

From Kanto’s OG trio to Paldea’s latest crew, here are the plush sets still in stock, for now. The best bundles across ...

First designed a decade ago by Hong Kong–born artist Kasing Lung and distributed by Chinese toy company Pop Mart as ...

Last month, crowds of shoppers flocked to Pop Mart locations around the country. The popular Chinese toy store has become a ...