Promising review: "FIRE. LITERALLY THE BEST. Thats it.... thats the post. JK, no seriously this product holds my makeup in ...

In this video, the creator showcases a flirty pink makeup look inspired by a palette from Dark of Scarlet. The products used ...

Score rare discounts on Winfrey-approved items during Amazon's Prime Day sale. Shop deals on a Laura Geller makeup palette, Beats x Kim Kardashian headphones, and more!

THEY say the eyes are the window to our soul, but it has always been my belief that what lurks beneath them has a far more ...

Makeup for Amazing Eyes Tweezerman Rose Gold Classic Lash Curler, $16.20 L’Oreal Paris Voluminous Lash Paradise Waterproof Mascara, $9.97 W7 – Meet Your Mattes Eyeshadow Palette, $7.95 Elizabeth Mott ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

In the world of beauty today, many people wrongly assume that high-end products guarantee superior quality and effectiveness, ...

Summer sales have officially landed and Charlotte Tilbury has slashed the prices of some of its bestselling gift sets ...

The Glam21 Floral Hues 9 In 1 Eyeshadow Palette brings you nine gorgeous shades in a mix of bold and subtle hues. This palette is all about versatility, offering a blend of matte and shimmer finishes ...

In the world of makeup, eyeshadow palettes are essential tools that let you express your creativity and enhance your natural beauty. Whether you prefer soft neutrals for everyday elegance or bold, ...

St. Meto is a new haircare brand founded by Jonathan Bailey's longtime hairstylist Kristen Shaw. Her first product is a ...

Sharing her latest look on Thursday, the 30-year-old posted a few snippets of her East Coast summer via social media. In the ...