PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When it comes to iconic American beauty brands, Clinique is firmly on my Mount Rushmore — to borrow another made-in-USA ...

Discover 9 proven natural methods to reduce dark circles under your eyes. Learn effective home remedies and lifestyle changes ...

Want to create an everyday makeup look? Get your hands on the international makeup brand Bobbi Brown, which offers makeup ...

Patches of pigmentation on my cheeks have started to appear, and I don't have that youthful glow that I've taken for granted ...

You won't always find yourself in the mood to wear foundation, which is why a BB cream is the perfect alternative—and if you ...

SEOUL (Reuters) -Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks ...

I tested 20+ foundations to cover up my rosacea and redness, and these are the best ones I recommend. Browse foundations from ...

With Monsoon season just arriving, it's time to invest in a waterproof concealer for a spotless, and smudge-proof look.

When choosing a sunscreen, look for broad-spectrum protection, an SPF of 30 or higher, and water resistance. Consider what ...

Retinol can help reduce the appearance of fine lines, wrinkles and sun damage. But it should be used with caution.

Great skincare doesn’t have to come with a luxury price tag. These drugstore favorites deliver impressive results without ...