The logo was actually the name Eddie Bauer in script. Not only was it challenging to put on product, but young people today are no longer taught to read cursive writing, so it needed to be changed.

Ladies Eddie Bauer® 1/2-Zip Microfleece Jacket. ... 100% polyester microfleece with an anti-pill finish. The logo on this item will be embroidered. Price. $50.00. Size. Color. Address and Phone. 1 ...

Eddie Bauer is all about getting outdoors with the right gear and you can be about that too because the brand is taking 50% off your entire purchase right now.50% off your entire purchase right now.

Eddie Bauer has unveiled a new brand typeface, logo and strategy, which will roll out through fall 2024, brand owner Authentic Brands Group said by email. The 100-year-old outdoor apparel retailer ...

Eddie Bauer changed its logo because Gen Z doesn’t read cursive. After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.

When Johnson & Johnson’s recent abandonment of its 136-year-old cursive logo was followed quickly by Eddie Bauer ditching its script wordmark of six decades, alarm bells rang in all corners of ...

CHICAGO - JUNE 17: The Eddie Bauer logo is shown on a store along Michigan Avenue June 17, 2009 in Chicago, Illinois. Today, Eddie Bauer Holdings Inc. filed for Chapter 11 bankruptcy and said it ...

Eddie Bauer Ultra-Plush Collection Throw Blanket-Reversible Sherpa Fleece Cover, Soft & Cozy, Perfect for Bed or Couch, San Juan Oyster Revman International 3037 ratings ...

Eddie Bauer began reviewing strategic alternatives in May 2006. The company recently said same-store sales, a key retail performance measure, have declined in 23 of the last 28 quarters.

Spiegel Inc. said Friday it plans to reorganize around its profitable Eddie Bauer division and form a new parent company, Eddie Bauer Holdings Inc. IE 11 is not supported.

The Eddie Bauer BC MicroTherm 2.0 is more than just a mouthful - it mixes an 800-full premium European goose-down jacket with a breathable, yet waterproof and windproof shell, making it ideal to ...

10 Best Eddie Bauer Lightweight Strollers Updated 27th May 2025. Recombu. Best Lists. ... FEATURES: Faux shearling trim and signature Eddie Bauer logo label complete the look; ...