Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in.

Data's value is lost in corporate verbal anarchy due to clashing team “languages.” Smart communication strategies bridge ...

It’s pretty bold for a five-year-old startup to say it wants to be “the Microsoft of quantum computing.” Then again, when you ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Enterprises face data overload but struggle to unify insights amid regulations and rising GenAI demands. Ravi Kumar Kota’s 20+ years show how strategic data engineering, culture, and AI drive growth.

Prior to her time at Elastic, Ms. Reiss held various marketing roles at Amazon Web Services, including head of Americas marketing, where she led marketing across the United States, Canada ...

Camunda CTO Daniel Meyer explains how recent generative and agentic AI advances are infusing new importance into BPMN and DMN ...

Previously, she has held senior marketing roles at US-based Arkose Labs, Simility (acquired by PayPal), ThreatMetrix (acquired by LexisNexis), Visa, Capital One, and most recently LATAM-based CAF ...

Before that, Oommen spent nearly a decade at Myntra, where he led brand marketing across multiple portfolios, including Myntra, Myntra Beauty, and the House of Brands. He played a key role in ...

Identifix Direct-Hit now integrates with XTool automotive diagnostic scan tools for faster, smarter vehicle repairs.

Before that, Aashish spent nearly a decade at Myntra, where he led brand marketing across multiple portfolios, including Myntra, Myntra Beauty, and the House of Brands. He played a key role in ...