Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back at it with th ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Nike is paying tribute to Colorado Buffaloes head coach Deion Sanders, and one of his former players couldn’t be more excited ...

The Nike Air Diamond Turf 3 is the definitive line in the sand for on field football footwear. Before the DT3, almost every single football cleat or shoe was in fact, by definition, a cross-trainer.

Serena Williams takes the US Open court in diamond-encrusted Nike outfit A solid gold shoelace tag, 400 hand-set diamonds and a diamond-laden “Swoosh” logo—and that’s just on Serena’s shoes.

First rule of fashion: Make sure the shoes match the outfit. As she always is. Serena Williams wears diamond-encrusted dress and Nike shoes during the first round of 2022 US Open, daughter matches ...

The release of Sanders' shoes marks the beginning of a series of planned releases. Nike and Sanders have revealed plans for four Diamond Turf 3 colorways and the Nike Air Diamond Turf 1.

It's not the only thing Nike has done for Morant this weekend. In Salt Lake City, there's a personalized "Mount 12skii" pop-up shop where fans can look at the Ja 1s before their release date in April.

Deion Sanders and Nike are back together again after divorcing many years ago when their relationship turned sour and left him feeling unappreciated. Nike confirmed the reunion Saturday in an ...

Ja Morant's second All-Star trip promises to be better than last year now that Nike is pushing him as its newest signature shoe superstar. It's already off to a good start. Nike also presented him ...

The new Nike Air Jordan 9 Retro "Cool Grey" sneakers, which come in unisex sizes, drop on Mar. 15: Here's where to find and buy a new pair online.

The sneakerheads across the globe can prepare for the highly-anticipated re-release of Deion Sanders’ signature shoes. A source tells BuffsBeat that Nike Air Diamond Turf 3’s will be available ...