To truly resonate, brands must do what great performers do: Focus the audience, speak their language, dramatize real life, ...

Apple is planning a major iPhone launch timeline refresh. For years, the company has launched the base iPhone with its Pro ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

Artificial Intelligence (AI) has grown remarkably, moving beyond basic tasks like generating text and images to systems that can reason, plan, and make decisions. As AI continues to evolve, the demand ...

When a new professional award is launched, the typical response is polite curiosity – followed by a wait-and-see attitude. But the ECDMA Global Awards, launched earlier this year by the E-Commerce & ...

While genAI chatbots are mostly deployed as assistants or copilots, agentic AI allows companies to automate entire business ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

The rise of e-commerce has reshaped the retail landscape, with millions of new products flooding the digital marketplace. Yet ...

Is agentic AI accelerating mediocrity? Plenty of folks on LinkedIn seem to think so. Related: The 400th journalist A growing chorus of academics, tech workers, and digital culture watchers are ...

Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...