To truly resonate, brands must do what great performers do: Focus the audience, speak their language, dramatize real life, ...

Apple is planning a major iPhone launch timeline refresh. For years, the company has launched the base iPhone with its Pro ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

Artificial Intelligence (AI) has grown remarkably, moving beyond basic tasks like generating text and images to systems that can reason, plan, and make decisions. As AI continues to evolve, the demand ...

When a new professional award is launched, the typical response is polite curiosity – followed by a wait-and-see attitude. But the ECDMA Global Awards, launched earlier this year by the E-Commerce & ...

While genAI chatbots are mostly deployed as assistants or copilots, agentic AI allows companies to automate entire business ...

Learn how Vibe Marketing empowers marketers with AI tools to automate tasks, analyze data, and create impactful campaigns.

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

The way most digital marketing agencies work isn’t ... and slowing down campaign optimizations. HK Digital’s model is different. Every strategist is also an execution specialist.

In “Little Bosses Everywhere,” Bridget Read looks at the enduring popularity of companies like Mary Kay and Amway for ...