Mathieu Roche discusses the role of identity in digital advertising performance, emphasizing transparent data collection and ...

For small businesses already straining with razor-thin profit margins, this tax is more than just a nuisance; it’s a direct ...

Key Takeaways Google’s Search Generative Experience (SGE) – also known as AI Overviews and AI Mode – fundamentally changes ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...

Here are seven key digital marketing lessons for small businesses in Florida.

New political advertisement from Progress Action Fund portrays ICE agents forcibly removing a U.S. citizen during a date, ...

Meta Platforms META and Alphabet GOOGL are behemoths of the digital advertising market, generating billions of dollars in ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...