Mathieu Roche discusses the role of identity in digital advertising performance, emphasizing transparent data collection and ...

Meta Platforms META and Alphabet GOOGL are behemoths of the digital advertising market, generating billions of dollars in ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

MAGNA has raised its 2025 US ad growth forecast to 4.6%, but the radio outlook remains unchanged with a projected 3.2% ...

Albertsons is launching new in-store digital ad displays to boost shopper engagement and brand visibility in high-traffic grocery store areas.

MAGNA analysts say the digital strength driving APAC advertising revenues will translate to continued share gains for digital ...

DoorDash Inc. is adding to its recent buying spree by acquiring advertising tech firm Symbiosys for $175 million, bolstering ...