The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

This guide provides a practical framework tailored for solo attorneys in California to help boost online visibility and ...

Trying to market where traditional ads don’t exist, or are being avoided, is a challenge to be better. You have to learn how ...

Marketers are adjusting to AI tools that now influence everything from SEO and content discovery to ad targeting.

Unlike celebrities or metro-based influencers who often cater to a pan-Indian/global aesthetic, regional creators bring a ...

The University of Cape Town’s (UCT) on-campus station, UCT Radio, have changed gear and embraced a fully digital future of their offering, according to programming manager, Clarence Ntini; and ...

As brands wrestle with AI capabilities, omnichannel orchestration, and stretched budgets, Harbin Beer’s retail campaign proves that innovation doesn’t have to be loud or expensive to be smart – it has ...

In this episode, Beth PopNikolov, the CEO of Venveo, a digital marketing agency that serves the LBM industry, discusses the ...

Artificial intelligence (AI) is widely transforming digital health, including by automating certain patient communications. However, as health ...

Clorox is also subject to input cost volatility, which can be a sizable hurdle. If the company is reluctant to pass these costs on to consumers, it could face lasting margin erosion. Conversely, if it ...

As influencer marketing thrives across India, Kolkata-based creators say they are still fighting for fair pay, professional ...

Zoomd Technologies is a rare, fast-growing, profitable Adtech company. Read why I rate ZOMD:CA stock a strong buy for growth ...