Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

LAHORE: Chief Minister Punjab Maryam Nawaz Sharif said that in the modern era, digital marketing and branding are ...

Retail sector marketing doesn’t stand still — it changes and evolves along with the advancement of new digital technologies ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

In today’s digital landscape, trust is one of the most valuable assets a business can possess. Digital marketing harnesses ...

Unlike celebrities or metro-based influencers who often cater to a pan-Indian/global aesthetic, regional creators bring a ...

With so much discussion about the digital revolution, the retail industry is facing mounting pressure to improve efficiency, ...

Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing ...

As brands wrestle with AI capabilities, omnichannel orchestration, and stretched budgets, Harbin Beer’s retail campaign proves that innovation doesn’t have to be loud or expensive to be smart – it has ...

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

Artificial intelligence (AI) is widely transforming digital health, including by automating certain patient communications. However, as health ...

Clorox is also subject to input cost volatility, which can be a sizable hurdle. If the company is reluctant to pass these costs on to consumers, it could face lasting margin erosion. Conversely, if it ...