Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

LAHORE: Chief Minister Punjab Maryam Nawaz Sharif said that in the modern era, digital marketing and branding are ...

Retail sector marketing doesn’t stand still — it changes and evolves along with the advancement of new digital technologies ...

As AI-powered chatbots replace traditional search engines for information discovery, marketers must shift to new strategies ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. The threat that generative AI poses to search engines was ...

In today’s digital landscape, trust is one of the most valuable assets a business can possess. Digital marketing harnesses ...

Unlike celebrities or metro-based influencers who often cater to a pan-Indian/global aesthetic, regional creators bring a ...

With so much discussion about the digital revolution, the retail industry is facing mounting pressure to improve efficiency, ...

How can businesses thrive as AI, automation, and data reshape digital marketing? Experts reveal strategies for staying ahead ...