Following in the footsteps of branding legends Apple, Nike, and Target, Mastercard is choosing a wordless logo using only its iconic, intersecting yellow and red circles. It will be used as the ...

Take Apple. When was the last time you saw the word “Apple” anywhere near the famous logo? Petrol retailer Shell and sporting goods firm Nike are also, for the most part, wordless. A few years ...

a logo which includes the word ‘Lidl’ and a logo without that word, ‘the Wordless Mark’. “The Wordless Mark is a graphical device consisting of a blue square background bearing a yellow ...