This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. The post New horizons for data-driven ...

Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

Make your marketing explode in 2024: Five reasons direct mail is a mustIn an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is ...

Respondents say their top concerns about direct mail marketing are how to track its performance when it is part of an omnichannel strategy (51% cite) and how to reach the intended audience given ...

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, […] ...

In today's crowded market, a direct mail campaign needs to do more than sell — it should inspire transformation. That's where identity marketing comes into play.

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack the medium’s surprise resurgence.

Though many marketers avoid humorous direct mail to avoid offending recipients, it can be effective. Here are strategies to use humor successfully and ensure your call to action remains compelling.

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts ...