Overall, research confirms that 39 percent of consumers are less likely to trust brands that only communicate with them ...

If you run a business, a side hustle, a podcast, or just want to stay in touch with a community, you know how important great ...

Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.

Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as advertising media.

Optimizing customer acquisition for 2025 and beyond hinges on a core mantra: delivering the right message at the right moment ...

In this episode, Warren Werbitt is joined by marketing expert Amanda Bronowski to dive into strategies tailored for the ...

The electronics retailer invested in direct marketing channels in its last financial year and moved away from TV spend, as it drove up new and repeat custom.

Executives weigh in on the top vertical spaces PSPs serve today, sharing what the trends are right now — and what they expect in the next year.

In the first quarter of the year brands displayed renewed confidence in the mail channel, according to the latest results ...

Traditionally, the direct marketing format—such as a direct mail letter or self-mailer—is dependent on the industry and campaign goals (although agencies have been known to "push the envelope" and ...

While a number of travel agencies are still "a little skittish" about integrating AI into their workflows, AMG's Nicole Mazza ...