Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance ...

Why Identity Marketing and Direct Mail Are a Perfect Match Direct mail is a unique marketing tool because it physically enters a customer’s space. It has a tactile quality that digital media can ...

TILDEN TOWNSHIP – Instant Web LLC, known as IWCO Direct, has announced it will be closing its plant in Tilden Township, Berks ...

This is important because the function of print and direct mail as a standalone channel has changed over the past 20 years. In a digitally disrupted landscape, marketing departments are increasingly ...

Direct mail remains a powerful channel for marketing and transactional content. But as the industry grapples with increasing ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience. Why you shouldn't follow someone else's rules, how to make your marketing efforts stand ...

Suggests ways brands can use direct mail with digital media to create engaging touchpoints that drive action throughout the entire omnichannel customer journey. The world of marketing is experiencing ...

EAST BRUNSWICK, N.J., April 23, 2025 /PRNewswire/ -- Direct mail marketing company DK Solutions is again supporting reforestation efforts across the United States as part of its 2025 Annual Tree ...

By combining SeQuel’s legacy of performance-driven direct mail and digital campaigns with Franklin Madison’s direct marketing resources and industry experience, Franklin Madison Direct is ...