You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So what did you get ...

Better access to data means better decisions. It helps teams understand their shoppers’ behavior more clearly and act with ...

That seems laughable now, as brand-to-consumer communications have become ultra-targeted—and customers have even grown to expect that brands know their customers and ... And knowing who your customers ...

How well do you know your customers? With so much data sourced from online behavior, social media activity, and browsing patterns, delivering messages that matter to them should be easy.