Michigan State University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.

Dove, in its first dive into comedy, debuted the satirical ad during Sunday night's well-watched broadcast of Saturday Night ...

Beauty brand Dove celebrated the launch of its moisturizing body wash with the brand's first comedic TV ad. The ad debuted during the SNL50: The Anniversary Special. The new 30-second spot, created by ...

From commercials celebrating women in sports, to Serena Williams' appearance during the halftime show, women played a big ...

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive ...

This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment.

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...