Tim Cofer has helped power Dr Pepper past Pepsi and is building the industry’s most aggressive, creative player.

“This whole ad feels like Wendy’s,” wrote @kozmobandz ... the flavors themselves feel like a strategic move. Dr Pepper recently announced the return of its limited-edition Creamy Coconut ...

EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more effective (198%) than the average soda TV advertiser. Newcomer Poppi was 54% ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad ...

When her husband died during a U.S. Border Patrol training program for new agents, Lisa Afolayan applied for the federal ...

Brian Wilson of the Beach Boys has died at 82. One of the world’s most beloved and influential musicians, his family posted ...