PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Wunmi Toriola gave us a fashion trilogy for her birthday, moving from couture-level drama to textured glamour in three ...

The best 100 Nordstrom Anniversary Sale deals start at just $10. Coach, Free People, Michael Kors, and more brands are marked ...

Another popular AI influencer is Aitana Lopez, a 25-year-old virtual model created in 2023 by the Spanish company The ...

Diffused, 'just-kissed' lipstick (or the 'bitten' lip trend as it's also known) is very popular right now, but it's also ...

From Alicia Keys to Zoe Kravitz, these celebrity women have given us plenty of braided hair inspo for our next salon visit.

The Garmin Forerunner 955 offers up to 15 days of battery life in smartwatch mode for a full picture of your health — from sleep to training plus — plus, up to 42 hours in GPS mode and up to 80 hours ...

"I was a fashion girly – I have done so many pivots in my life," Laura laughs, reflecting on her unconventional path. It is a ...

Summer is in full swing and we have rounded up a handful of seasonal finds that we know you will love! We have categorie ...

It girl Joanna Cooper was feeling 'giddy' as she and husband Conor Murray enjoyed their first night away from their baby boy Alfie on Friday.