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Edy’s striking change to its products gives ice cream lovers the sundae scaries: ‘We this cheap now?’
A recent change to a fan-favorite ice cream brand is causing quite the sundae stir. People are indignant at the popular Edy’s and Dreyer’s ice cream company rebranding the containers of their ...
Harvard Business School7y
Dreyer's Slow Churned(TM) Ice Cream
Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.