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Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.
A recent change to a fan-favorite ice cream brand is causing quite the sundae stir. People are indignant at the popular Edy’s and Dreyer’s ice cream company rebranding the containers of their ...