Luckin Coffee Singapore has launched a cheeky collaboration with language learning app Duolingo, marking the tie-up with a ...

Glazy the Peach is far from the first character marketing teams have created to drum up interest and intrigue. Sports teams ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

Orssaud described the use of Duo on social channels as “unhinged”. A notable recent example was content created when Duolingo “killed” the owl, which included holding fake funerals and announcing Duo ...

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Imagine this: a digital playground where players explore endangered heritage sites — not through travel, but through the wildly popular blocky, pixelated universe of the 3D adventure sandbox game ...

Customers are starting to push back against AI in their favorite products, worried about jobs, quality and the meaning of art ...

Lipton Ice Tea posted a series of social media posts in March claiming that their peach flavour had been discontinued, with ...

The report says people prefer promotions that make them smile and laugh while they prioritise health and personal connections ...

After “Love Island USA” became a cultural phenomenon last summer, the Peacock reality show’s built-in fan base gave the streamer the perfect venue to put their strategic partnerships into full gear, ...

The post came only a month after Duo, the Duolingo owl, ‘died’ in a social media stunt. A video of the language learning ...

What they're saying: Duolingo leaned into the internet buzz surrounding the app's owl mascot Duo to level up its marketing.