$23.98. Buy Now. Although it's bold, Ashley McCollum, PPG's color marketing manager, says Purple Basil isn't an "in-your-face purple" and is the perfect blend of warm and cool tones.

PPG (NYSE:PPG) today announced its 2025 Color of the Year, Purple Basil (PPG1046-7), a refreshingly bold yet soothing dusty violet hue that represents ...

The 21-year-old's limited-edition Hally Purple Ava-Lanche hair dye is available to shop now Style + Beauty Assistant, PEOPLE It's a big day for Ava Phillippe! The daughter of Reese Witherspoon and ...