The Grammy-winning performer is featured in e.l.f. Skin's new comedy roast, 'Sunhinged,' in hopes of encouraging more people ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a ...

Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for ...

Model and entrepreneur Hailey Rhode Bieber made a $1 billion bet and achieved a significant win. In late May, E.l.f. Beauty ...

Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up ...

Hailey Bieber sells Rhode to e.l.f. Cosmetics in a USD 1 billion deal, marking her billionaire status and the rise of her beauty empire.

Simply used on its own, the gel offers a nice wash over light color for a healthy-looking makeup-free sheen. Pro tip, you can ...

Rhode’s billion-dollar acquisition made headlines globally. But how will the deal affect smaller brands, without the backing ...

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

Beauty (ELF) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of ...

When the heat is on, these fragrances, nail shades, makeup products and more help us look It Girl cool with minimal effort.

Days after she inked the monumental acquisition deal for Rhode, with e.l.f. cosmetics, supermodel-turned-beauty-mogul Hailey Bieber has finally broken her ...