Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG ...

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

Shop e.l.f. Cosmetics and Meghan Trainor's Cloud Skin beauty bundle with the viral Halo Glow Liquid Filter, new Halo Glow Powder Filter, new Lip Oil and more.

e.l.f. Cosmetics and Tinder Launch Date Night Makeup Collection Just in Time for Cuffing Season (Exclusive) The brands collaborated on the “Put Your e.l.f. Out There” collection with a ...

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need for the radiant look.

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen stick will come in clutch on all your travels. The format is TSA-friendly, ...

e.l.f. Cosmetics will sponsor Katherine Legge in multiple NASCAR Cup and Xfinity series races for the 2025 season, including Mexico City.

What e.l.f. beauty products are best? Celebrity makeup artists shared their favorites to help us compile the best e.l.f. products out there.

e.l.f. Cosmetics launches new “The Many-Trick Pony” campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi ...

The US cosmetics brand’s ability to adapt to customer demands quickly was cited as one of the main reasons for its inclusion ...

Hailey Bieber's May has included the Met Gala 2025, the cover of Vogue and now a billion-dollar sale of her Rhode Skincare line to Elf Cosmetics.